[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tauh.cz\/web-jako-spojnice-mezi-firmou-a-zakaznikem\/#Article","mainEntityOfPage":"https:\/\/www.tauh.cz\/web-jako-spojnice-mezi-firmou-a-zakaznikem\/","headline":"Web jako spojnice mezi firmou a z\u00e1kazn\u00edkem","name":"Web jako spojnice mezi firmou a z\u00e1kazn\u00edkem","description":"Pro\u010d tedy zrovna web? Up\u0159\u00edmn\u011b – nezn\u00e1m \u010dlov\u011bka, kter\u00fd by nem\u011bl p\u0159\u00edstup k\u00a0internetu. V\u00a0dne\u0161n\u00ed dob\u011b je to skoro samoz\u0159ejmost. D\u016fle\u017eit\u00e9…","datePublished":"2019-02-21","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.tauh.cz\/author\/#Person","name":"","url":"https:\/\/www.tauh.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tauh.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tauh.cz\/wp-content\/uploads\/img_a338111_w2957_t1550920554.png","url":"https:\/\/www.tauh.cz\/wp-content\/uploads\/img_a338111_w2957_t1550920554.png","height":0,"width":0},"url":"https:\/\/www.tauh.cz\/web-jako-spojnice-mezi-firmou-a-zakaznikem\/","about":["Www"],"wordCount":422,"articleBody":"\tPro\u010d tedy zrovna web?\tUp\u0159\u00edmn\u011b – nezn\u00e1m \u010dlov\u011bka, kter\u00fd by nem\u011bl p\u0159\u00edstup k\u00a0internetu. V\u00a0dne\u0161n\u00ed dob\u011b je to skoro samoz\u0159ejmost. D\u016fle\u017eit\u00e9 tak\u00e9 je, \u017ee internet je velice rychl\u00e1 mo\u017enost spojen\u00ed.\tWeb m\u016f\u017ee obsahovat spousty informac\u00ed, kter\u00e9 z\u00e1kazn\u00edka mohou p\u0159esv\u011bd\u010dit o v\u00fdb\u011bru va\u0161ich slu\u017eeb. Jako jednu z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch informac\u00ed, kter\u00e9 na webu rozhodn\u011b nesm\u00ed chyb\u011bt, je otev\u00edrac\u00ed doba prodejny, pokud n\u011bjak\u00e1 existuje. Ji\u017e n\u011bkolikr\u00e1t jsem se setkal s\u00a0t\u00edm, \u017ee firma nem\u011bla napsanou otev\u00edrac\u00ed dobu na sv\u00fdch str\u00e1nk\u00e1ch. Takov\u00e9 str\u00e1nky v\u00a0podstat\u011b ztr\u00e1c\u00ed smysl, jeliko\u017e otev\u00edrac\u00ed doba je tak z\u00e1kladn\u00ed informace, \u017ee nesm\u00ed chyb\u011bt na jak\u00e9koliv takov\u00e9 str\u00e1nce. V\u00a0opa\u010dn\u00e9m p\u0159\u00edpad\u011b by musel z\u00e1kazn\u00edk doj\u00edt p\u0159\u00edmo na prodejnu a doufat, \u017ee maj\u00ed otev\u0159eno. Co\u017e je v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech nep\u0159\u00edjemn\u00e1 situace, kdy\u017e je t\u0159eba prodejna vzd\u00e1len\u00e1 n\u011bkolik kilometr\u016f od z\u00e1kazn\u00edkova bydli\u0161t\u011b.\tPoj\u010fme si tedy rozebrat, co by m\u011bl web spl\u0148ovat:\t1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P\u0159ehlednost. Pokud si d\u00e1v\u00e1te pr\u00e1ci s\u00a0tvorbou webu, ur\u010dit\u011b ho d\u011blejte tak, aby \u017e\u00e1dn\u00e9 informace nebyly t\u011b\u017ek\u00e9 k\u00a0dohled\u00e1n\u00ed. V\u00a0p\u0159\u00edpad\u011b, \u017ee m\u00e1te hodn\u011b podstr\u00e1nek, je dobr\u00e9 na web tak\u00e9 vlo\u017eit pole pro hled\u00e1n\u00ed. V\u00a0tomto poli zad\u00e1 z\u00e1kazn\u00edk to, co \u017e\u00e1d\u00e1, a algoritmus mu zobraz\u00ed nejlep\u0161\u00ed v\u00fdsledky.\t2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Z\u00e1kladn\u00ed informace. Ur\u010dit\u011b je d\u016fle\u017eit\u00e9 m\u00edt z\u00e1kladn\u00ed informace. To je nap\u0159\u00edklad ji\u017e zmi\u0148ovan\u00e1 otev\u00edrac\u00ed doba. Pak t\u0159eba platebn\u00ed metody.\t3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cen\u00edk. Pokud n\u011bco prod\u00e1v\u00e1te, ur\u010dit\u011b si alespo\u0148 vyfo\u0165te cen\u00edk a vlo\u017ete ho na web. Z\u00e1kazn\u00edci to ocen\u00ed. Podle toho se mohou rozhodnout, \u017ee t\u0159eba pr\u00e1v\u011b va\u0161i firmu pro danou slu\u017ebu zvol\u00ed.\t4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Uk\u00e1zky produkt\u016f. Pro z\u00e1kazn\u00edka je ur\u010dit\u011b dobr\u00e9 m\u00edt jednodu\u0161e dostupnou uk\u00e1zku produktu, kter\u00fd nab\u00edz\u00edte. Dok\u00e1\u017ee tak porovnat s\u00a0ostatn\u00edmi a pop\u0159\u00edpad\u011b si vybrat pr\u00e1v\u011b v\u00e1s.\t5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dobr\u00e9 SEO. Pokud m\u00e1 str\u00e1nka dob\u0159e optimalizovan\u00e9 SEO, slou\u017e\u00ed tak\u00e9 z\u00e1rove\u0148 jako reklama, jeliko\u017e se ve vyhled\u00e1va\u010di zobraz\u00ed \u010dast\u011bji. T\u00edm p\u00e1dem se mohou dostat na v\u00e1\u0161 web i ti, kte\u0159\u00ed hledali sp\u00ed\u0161e konkurenci.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Web jako spojnice mezi firmou a z\u00e1kazn\u00edkem","item":"https:\/\/www.tauh.cz\/web-jako-spojnice-mezi-firmou-a-zakaznikem\/#breadcrumbitem"}]}]