[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tauh.cz\/proc-pouzivat-socialni-site-pro-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.tauh.cz\/proc-pouzivat-socialni-site-pro-podnikani\/","headline":"Pro\u010d pou\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b pro podnik\u00e1n\u00ed?","name":"Pro\u010d pou\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b pro podnik\u00e1n\u00ed?","description":"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Soci\u00e1ln\u00ed s\u00edt\u011b umo\u017e\u0148uj\u00ed firm\u00e1m v\u0161ech velikost\u00ed komunikovat p\u0159\u00edmo se sv\u00fdmi z\u00e1kazn\u00edky. A\u0165 u\u017e se jedn\u00e1 o Twitter \u00fa\u010det pro…","datePublished":"2025-03-06","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.tauh.cz\/author\/#Person","name":"","url":"https:\/\/www.tauh.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tauh.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tauh.cz\/wp-content\/uploads\/img_a300865_w2199_t1510870156.png","url":"https:\/\/www.tauh.cz\/wp-content\/uploads\/img_a300865_w2199_t1510870156.png","height":0,"width":0},"url":"https:\/\/www.tauh.cz\/proc-pouzivat-socialni-site-pro-podnikani\/","wordCount":414,"articleBody":"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Soci\u00e1ln\u00ed s\u00edt\u011b umo\u017e\u0148uj\u00ed firm\u00e1m v\u0161ech velikost\u00ed komunikovat p\u0159\u00edmo se sv\u00fdmi z\u00e1kazn\u00edky. A\u0165 u\u017e se jedn\u00e1 o Twitter \u00fa\u010det pro z\u00e1kaznick\u00fd servis dopravn\u00ed spole\u010dnosti, nebo Facebookov\u00fd profil IT firmy, soci\u00e1ln\u00ed s\u00edt\u011b nepochybn\u011b podstatn\u011b utv\u00e1\u0159\u00ed digit\u00e1ln\u00ed tv\u00e1\u0159 spole\u010dnosti.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pokud va\u0161e firma je\u0161t\u011b nen\u00ed na palub\u011b soci\u00e1ln\u00edch s\u00edt\u00ed, jak\u00e9 jsou d\u016fvody investovat na t\u00e9to p\u016fd\u011b sv\u016fj \u010das a pen\u00edze?\u00a01.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u016fv\u011bra ve zna\u010dku\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u201eSpr\u00e1vn\u011b\u201c zobrazen\u00e1 aktivita na soci\u00e1ln\u00edch s\u00edt\u00edch nepochybn\u011b ovliv\u0148uje mno\u017estv\u00ed d\u016fv\u011bry, kterou lid\u00e9 do va\u0161\u00ed zna\u010dky vkl\u00e1daj\u00ed. A\u0165 u\u017e v\u011bdom\u011b, \u010di nev\u011bdom\u011b, p\u0159i n\u00e1kupu zn\u00e1m\u00e9 zbo\u017e\u00ed obvykle vyvol\u00e1v\u00e1 lep\u0161\u00ed pocity \u2013 kter\u00e9 jsou ide\u00e1ln\u011b zakon\u010deny zaplacen\u00edm za v\u00e1\u0161 produkt.\u00a02.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kontakt se z\u00e1kazn\u00edky\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd podnikatel v\u00e1m potvrd\u00ed, \u017ee je m\u00e1lo tak cenn\u00e9ho, jako je prav\u00e1 zp\u011btn\u00e1 vazba. P\u0159em\u00fd\u0161l\u00edte jak zm\u011bnit sv\u00e9 slu\u017eby? Kter\u00fdm sm\u011brem se m\u00e1 ub\u00edrat nejnov\u011bj\u0161\u00ed produkt? Jsou to pr\u00e1v\u011b soci\u00e1ln\u00ed s\u00edt\u011b a komunikace se z\u00e1kazn\u00edky, kter\u00e9 v\u00e1m v\u00a0t\u00e9to situaci mohou poskytnout cenou radu.\u00a03.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 N\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aktivita na soci\u00e1ln\u00edch m\u00e9di\u00edch se projev\u00ed i na n\u00e1v\u0161t\u011bvnosti va\u0161ich str\u00e1nek. Spr\u00e1vn\u011b sm\u011b\u0159ovan\u00e9 p\u0159\u00edsp\u011bvky povedou k\u00a0v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnosti, a tak v\u00fdrazn\u011b ovlivn\u00ed va\u0161e prodeje (a to se net\u00fdk\u00e1 jen \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0e-shop\u016f). V\u00edce proklik\u016f v\u00e1s tak\u00e9 up\u0159ednostn\u00ed v\u00a0po\u0159ad\u00ed vyhled\u00e1van\u00fdch v\u00fdsledk\u016f, nejen u slu\u017eby vyhled\u00e1v\u00e1n\u00ed spole\u010dnosti Google.\u00a04.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rychlost\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V minulosti se t\u00fdmy marke\u0165\u00e1k\u016f neust\u00e1le setk\u00e1valy s v\u00fdzvou jak zajistit, aby jejich pr\u00e1ce oslovila z\u00e1kazn\u00edky v co nejkrat\u0161\u00edm \u010dase. S pomoc\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed, a\u0165 u\u017e jde o novinky ve firm\u011b, nebo o vylep\u0161en\u00ed produktu, se informace dost\u00e1vaj\u00ed k\u00a0z\u00e1kazn\u00edkovi t\u00e9m\u011b\u0159 ihned.\u00a05.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vztahy\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Soci\u00e1ln\u00ed s\u00edt\u011b vytv\u00e1\u0159ej\u00ed m\u00edsto, kde m\u00e1te p\u0159\u00edle\u017eitost vytv\u00e1\u0159et vztahy s lidmi. Umo\u017e\u0148uj\u00ed dialog i mezi nadn\u00e1rodn\u00ed korporac\u00ed a jednotlivcem. Tento druh dialogu mezi zna\u010dkami a z\u00e1kazn\u00edky je n\u011bco, \u010deho tradi\u010dn\u00ed reklama nem\u016f\u017ee nikdy dos\u00e1hnout.                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d pou\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b pro podnik\u00e1n\u00ed?","item":"https:\/\/www.tauh.cz\/proc-pouzivat-socialni-site-pro-podnikani\/#breadcrumbitem"}]}]