[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tauh.cz\/internetovy-marketing-radeji-nechte-na-odbornicich\/#Article","mainEntityOfPage":"https:\/\/www.tauh.cz\/internetovy-marketing-radeji-nechte-na-odbornicich\/","headline":"Internetov\u00fd marketing rad\u011bji nechte na odborn\u00edc\u00edch!","name":"Internetov\u00fd marketing rad\u011bji nechte na odborn\u00edc\u00edch!","description":"Sna\u017e\u00edte-li se o propagac\u00ed sv\u00fdch slu\u017eeb, nebo produkt\u016f, jist\u011b jste ji\u017e p\u0159i\u0161li na to, \u017ee bez \u0159\u00e1dn\u00e9 propagace to zkr\u00e1tka…","datePublished":"2019-07-19","dateModified":"2019-07-19","author":{"@type":"Person","@id":"https:\/\/www.tauh.cz\/author\/#Person","name":"","url":"https:\/\/www.tauh.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tauh.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tauh.cz\/wp-content\/uploads\/img_a362900_w4307_t1575814414.jpg","url":"https:\/\/www.tauh.cz\/wp-content\/uploads\/img_a362900_w4307_t1575814414.jpg","height":0,"width":0},"url":"https:\/\/www.tauh.cz\/internetovy-marketing-radeji-nechte-na-odbornicich\/","about":["Finance"],"wordCount":397,"articleBody":"   Sna\u017e\u00edte-li se o propagac\u00ed sv\u00fdch slu\u017eeb, nebo produkt\u016f, jist\u011b jste ji\u017e p\u0159i\u0161li na to, \u017ee bez \u0159\u00e1dn\u00e9 propagace to zkr\u00e1tka nep\u016fjde. Metody a techniky, jak p\u0159il\u00e1kat z\u00e1kazn\u00edky na v\u00e1\u0161 e-shop, webovou st\u00e1nku, nebo blog jsou r\u016fzn\u00e9. N\u011bkter\u00e9 jsou leh\u010d\u00ed, jin\u00e9 slo\u017eit\u011bj\u0161\u00ed. Spadaj\u00ed sem ov\u0161em nejen techniky, jak p\u0159il\u00e1kat lidi na str\u00e1nku, ale i triky, jak je na str\u00e1nce udr\u017eet, nebo jak se dostat na p\u0159edn\u00ed p\u0159\u00ed\u010dky ve vyhled\u00e1va\u010d\u00edch. Souhrnn\u011b se v\u0161em t\u011bmto metod\u00e1m \u0159\u00edk\u00e1 internetov\u00fd marketing.  P\u0159i propagaci m\u00e1te v z\u00e1sad\u011b jen dv\u011b varianty. Prvn\u00ed z nich je vyu\u017e\u00edt Google AdWords, neboli reklamy zprost\u0159edkovan\u00e9 od firmy Google. Zde se jedn\u00e1 p\u0159edev\u0161\u00edm o PPC reklamn\u00ed kampan\u011b (neboli reklamy zobrazovan\u00e9 ve vyhled\u00e1v\u00e1n\u00ed, tak\u00e9 se jim \u0159\u00edk\u00e1 typ \u201eSearch\u201c). Druhou formou jsou takzvan\u00e9 \u201eDispley\u201c reklamy. Tento druh je zobrazovan\u00fd i na partnersk\u00fdch webech Googlu \u2013 jako nap\u0159\u00edklad YouTube a mnoh\u00e9 dal\u0161\u00ed. Posledn\u00ed variantou je typ \u201eShopping\u201c \u2013 d\u00edky n\u011bmu jsou n\u00e1m p\u0159i vyhled\u00e1v\u00e1n\u00ed zbo\u017e\u00ed vyhled\u00e1va\u010dem samy nab\u00eddnuty n\u011bkter\u00e9 produkty. Druhou variantou je marketing provozovan\u00fd skrze soci\u00e1ln\u00ed s\u00edt\u011b. Soci\u00e1ln\u00ed s\u00edt\u011b jsou nanejv\u00fd\u0161 vhodn\u00fdm prostorem, kde propagovat jak\u00e9koliv slu\u017eby, nebo v\u00fdrobky a to zejm\u00e9na proto, \u017ee jsou nav\u0161t\u011bvov\u00e1ny velk\u00fdm mno\u017estv\u00edm u\u017eivatel\u016f, kte\u0159\u00ed o sob\u011b prozrad\u00ed mnoho informac\u00ed. D\u00edky t\u011bmto znalostem je velice snadn\u00e9 c\u00edlit jakoukoliv kampa\u0148. V prvn\u00edm kroku, je nanejv\u00fd\u0161 d\u016fle\u017eit\u00e9, d\u00e1t u\u017eivatel\u016fm v\u011bd\u011bt, \u017ee firma existuje a dostat se jim hluboko do podv\u011bdom\u00ed. N\u00e1sledn\u011b je zapot\u0159eb\u00ed nau\u010dit u\u017eivatele interakci (d\u00e1v\u00e1n\u00ed \u201eTo si mi l\u00edb\u00ed k p\u0159\u00edsp\u011bvk\u016fm\u201c, sd\u00edlen\u00ed a podobn\u011b). V posledn\u00edm kroku je mo\u017en\u00e9 \u201edonutit\u201c u\u017eivatele ke koupi produktu.  V\u0161echny tyto postupy jsou nanejv\u00fd\u0161 slo\u017eit\u00e9, a\u010dkoliv se m\u016f\u017ee zd\u00e1t, \u017ee se jedn\u00e1 o ban\u00e1ln\u00ed \u010dinnosti. Opak je ov\u0161em pravdou. Chcete-li, aby v\u00e1m podnik\u00e1n\u00ed jenom vzkv\u00e9talo a pen\u00edze se hrnuly, je opravdu vhodn\u00e9 nechat tyto \u010dinnosti na profesion\u00e1lech. Ti nejl\u00e9pe v\u011bd\u00ed, jak\u00fdm zp\u016fsobem publikum zaujmout.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Internetov\u00fd marketing rad\u011bji nechte na odborn\u00edc\u00edch!","item":"https:\/\/www.tauh.cz\/internetovy-marketing-radeji-nechte-na-odbornicich\/#breadcrumbitem"}]}]